The aim of the day was to create a company to produce and sell lunches to busy commuters on the move. Students conceived their own company, developed a branding and marketing policy and explained how and where their food would be sold. Rosemary Shrager, who is renowned for the cookery courses through which she has inspired hundreds of eager students, complimented the groups on their imagination. She especially liked the Chinese Dragons which she thought had tremendous potential as a street food company delivering niche food in a niche location. We were also delighted to have Caner Veli on the judging panel as he recently pitched his own product Liquiproof on the BBC’s Dragons’ Den programme and received the full investment of his eco-friendly footwear and fabric protective spray from Touker Suleyman.
After the presentations, the Dragons again complimented the students on the quality of their work and encouraged them to take their ideas further. The winners of the day were the Chinese Dragons, selling a variety of Chinese cuisine and Paffles - selling waffles with pizza toppings.